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| strategy | brand | extension |
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Marketing promotion refers to a kind of business activity in which business organizations publicize products to customers by various means in order to stimulate their purchasing desire and behavior and expand the sales volume of products in the marketing activities characterized by equivalent exchange.
1. Target customer groups To know who your customers are, categorize them. Popular classification can be divided into men, women, the elderly and children, according to social functions can be divided into blue-collar, white-collar, black-collar and so on, more than 1.3 billion people in China, do strategy marketing must not say: I want to sell products to everyone! We must locate our own customer groups. Find customers'demand points and locate products' selling points. What needs to be done to classify customers? Our ancestor Lao Tzu has a saying: "Know people wisely, know yourself well." What is the wisdom of the knowledgeable is to understand other needs is a kind of wisdom: what is the wisdom of the knowledgeable is to know the selling points of their products. Customer's Demand Point: Potential Demand Trend Demand of Explicit Demand After doing this, we need to categorize the customer's needs. Does your product meet the explicit needs of customers, such as clothing, food, shelter, transportation, or the potential needs of health care, or the trend and future needs of cars and houses? Your customers often go there. Putting an advertisement where your customers don't want to go is like shooting water in a bamboo basket. 2. Product characteristics How to locate the selling point of products The selling point must be unique. If someone sells you a cosmetic and says it can cure all diseases, no one will dare to buy it. Therefore, strategic marketing should also consider what customers think when they buy, that is, when they buy. Considerations in Customer Purchase 1) Can I solve my problem? 2) Can it bring benefits? 3) Whether to Create Value These considerations are also of primary and secondary importance. When a product comes together to solve problems, bring benefits and create value, what will customers first do? It must be a solution. For example, when a patient goes to see a doctor for a headache, the doctor will definitely not say, "Give you a health care product, and after six months of continuous eating, you can fundamentally solve your headache." Customers need to solve existing problems, not future ones. 3. Ways of publicity Broadly speaking, who helps us make money are: marketing representatives, customers. Consider: 1) Construction and construction of marketing team. 2) Word-of-mouth marketing: customer referral 4. Competitors Who's stealing money from you? No doubt - competitors. Competition is everywhere in the world, because competition makes us feel the gap and know that there are still shortcomings. Today's society is extremely competitive in business. Not only do fast fish eat slow fish, but all fast fish form alliances and wipe out all slow fish. How to treat competitors: A) Competitors are the target of learning. B) Competitors are the target of catch-up. 5. User-centered Communicate with customers in a language they understand. Use the simplest language to communicate with customers from the customer's point of view, rather than using your professional language to communicate. The study found that the customer's IQ was only a few years old. It used to be 4.5 years old, but now it is 7.5 years old. The larger the market share, the more colloquial and simplified the advertising language. For example, if you don't accept gifts during the Spring Festival, you will give them platinum. For example: Doctor White makes you white!! 6. Brand Building Brand equals trust. With a brand, there is a sense of trust. But the construction of the world brand has been completed and the brand division has been opened. Men know Audi, women know Dior. Consumers'brand awareness has been completely fixed, so if enterprises want to be bigger and stronger, they should not only have a large consumer group and a good marketing system, but also do their own brand building. 7. Other Including risk reversal, flanking strategy, price reduction strategy and so on. There are many strategies to do a good job in marketing, which require the leaders of enterprises to have keen observation and insight into the market. |
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